来源: 中国网财经 | 2021-03-08 16:32:00 |
3月5日,泡泡玛特“小甜豆动物宝宝系列”发售,泡泡玛特天猫旗舰店显示,当日销售量已突破1万,抽盒机、线下门店也呈热销态势。
小甜豆是泡泡玛特于2020年9月推出的一款全新IP,来自泡泡玛特PDC(POP MART设计中心),属于泡泡玛特原创团队设计孵化的IP,此前,泡泡玛特PDC已经成功设计孵化了YUKI、BUNNY、BOBO&COCO等颇受市场欢迎的IP。
泡泡玛特在2020年9月16日首次推出小甜豆系列潮玩,几个月内便在全渠道售罄。随后推出的第二个系列“小甜豆精怪系列”也很快售罄。半年时间内,小甜豆IP热度快速攀升,积累了大量粉丝,其商业价值也逐渐受到知名品牌关注。
2021年3月,小甜豆与Innisfree悦诗风吟、舒适达Sensodyne两大品牌合作,推出联名限定礼盒。上市半年就与品牌进行联名合作,足以证明其具备了一定的商业价值。此外,由泡泡玛特PDC孵化的YUKI、BUNNY此前也与联想、AHAVA、雀巢等知名品牌进行了联名。
泡泡玛特PDC部门负责人表示:“泡泡玛特将会加强对PDC团队的培养,孵化更多头部自有IP,不断提升泡泡玛特IP矩阵的实力。”
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